Samsung Electronics (Korean: 삼성전자) is Korea's largest electronics industry company and the largest subsidiary of the Samsung Group. Samsung Electronics was founded in Daegu, Korea in March 1938 by Lee Byung-cheol. The chairman is Lee Jae-yong, the president is Choi Ji-sung, and the CEO is the co-CEO of Kwon Woo-hyun, Shin Jong-jun, and Yoon Bo-geun. In the list of the 100 most famous trademarks in the world, Samsung Electronics is the only Korea trademark that is a symbol of Korea's national industry.