On May 29, the new CEO of the Bluetooth SIG, Neville Meijers, was officially inaugurated. Neville Meijers will bring to the Bluetooth SIG the long-standing and proven change leadership and relentless innovation that has helped telecommunications and wireless companies reach new heights.

From large multinational conglomerates to high-growth startups, Neville Meijers has held executive positions around the globe with great success. He was responsible for the development of LTE/5G private networks for the Industrial Internet of Things at Qualcomm Technologies. As CEO of Naspers Limited in China, he was responsible for all of the company's internet investments in China, helping to transform the internet and entertainment conglomerate into a multi-billion dollar global enterprise. Prior to joining the Bluetooth SIG, he served as Chief Commercial Officer at JMA Wireless, where he led its private wireless, distributed antenna systems, business development, and marketing teams. Neville Meijers has also served as a member of the Board of Directors of the Digital IF Interoperability Consortium (DIFI), Chairman of the Board of Directors of the OnGo Alliance (formerly the CBRS Alliance), and Founder and Board Member of the MulteFire Alliance. Regardless of his role, Neville Meijers has earned accolades for his forward-thinking thinking, clever problem-solving, and innate collaborative leadership.

In 25 years, the Bluetooth SIG has grown to more than 40,000 member companies around the world, starting with a simple alternative to wired technology. At the same time, the Bluetooth SIG and its member companies have worked together to expand the capabilities of Bluetooth technology to meet the needs of countless consumer, commercial and industrial applications, making Bluetooth technology a leading wireless standard. According to the latest analysts' forecasts, more than 5 billion products will be powered by Bluetooth technology by 2024.

"Bluetooth technology has profoundly changed the way we connect and communicate, and it has become the most ubiquitous wireless technology in the world," said Neville Meijers. I am honored to be entrusted with the task of leading the Bluetooth SIG into its next phase of growth and innovation. I have spent most of my career incubating and developing wireless technology and business, and Bluetooth has been deeply integrated into my DNA. Joining the Bluetooth SIG gives me a great opportunity to make a special contribution to the wireless technology industry. I'm excited to partner with the talented team and pioneering community of members to continue to advance the vision of a wireless, connected world." ”

The previous CEO of the Bluetooth SIG was Mark Powell, who led the Bluetooth SIG for 12 years and left a legacy of valuable experience in organizational development and operational excellence, laying the foundation for the massive adoption of Bluetooth technology in consumer applications and rapid expansion into commercial and industrial markets.

Robert Hughes, Chairman of the Board of Directors of the Bluetooth SIG, said, "Mark has left an indelible mark on the Bluetooth SIG, Bluetooth technology development, and the wireless industry as a whole. The Board and I will forever thank him for his dedicated leadership and countless contributions. At the same time, we are very pleased to have Neville as our new CEO. His ability to motivate high-performing, collaborative teams and his visionary and strategic thinking make him a prime candidate to drive the Bluetooth SIG and Bluetooth technology to greater success