Belgacom, Belgium's largest telecom service provider, held a press conference in Russell to announce that it would be renamed Proximus. And invited the famous design company Saffron to design a new image logo. In the future, all Belgacom's fixed line, network and mobile phone services, including fixed line, TV, Internet and other businesses, will use the Proximus brand. The operating cost of the rebranding will reach 2 billion euros. According to the relevant person in charge of Proximus, the new brand image will be closer to the people, which will shorten the distance between the company and different customers.